Real Estate Marketing - The Most Important Part Of Home Selling
By Stefan Hyross
When you are about to list your property for sale having a proper marketing plan is not always the first thing on people's list of things to be done. The truth is that most marketing starts and ends at listing on the Multiple Listing Service or MLS. But there will most likely be hundreds or even thousands of comparable properties in your region so having a a proper marketing strategy can help to selling your house faster and maybe even for more money than you were expecting.

Stage one of any marketing plan is the research stage. You should know what comparable properties are selling for and don't get caught up with what their asking prices are. It is very easy to make the misstep of only reviewing asking prices in your area and basing your asking price on that data alone. This could have the result of your home taking longer to sell and for a lower price because the asking price was not competitive to begin with. This data can be provided to you by your professional so you can make a more informed decision.


Once you understand what houses are selling for the next phase is to determine what the market is doing. Prices will usually be on the rise or in a decline each month but by how much? But be careful to keep your focus on your particular area. While values may be rising or falling in a large geographical area as a whole, local markets may be experiencing the reverse. For example, in the greater region of Durham, Pickering could have particular economic factors that is causing it to go up slightly despite the fact that the average price of Durham region is falling from month to month.

With

your asking price out of the way you can now move on to reviewing your property from a buyer's perspective. Look at all of the sections of your property that may turn off a potential purchaser and possibly cause them to offer you less or worse nothing at all. This is quite possibly the most difficult part. Your property is very personal to you and it can be hard to find and deal with it's flaws. This will be valuable in that you can now understand the buyers grounds for their offer price. A successful negotiation lies on the ability of both parties to understand each other and at arriving at terms that benefits everyone involved.

Once you list your property for sale the advertising phase begins. There are lots of different types of advertising available to the home seller but since every dollar spend is money taken from your profit you need to look into where you will get the most bang for your buck. In other terms where are the buyers?

Real estate newspapers and magazines are still used by many buyers but most look on-line for properties at some point. Marketing your property on-line also gives the advantage of being able to provide potential buyers with much more detail than a newspaper can. You can quite easily add multiple pictures, videos, virtual tours and go into greater detail. All of this will not only allow your listing to stand out from your competition but can also assist in bringing you more qualified buyers.

At the end of the day you need your property sold for the highest possible price and in the quickest amount of time. You will stand to have the greatest chance of success by doing a little homework and implementing a proper marketing plan.
Stefan Hyross writes on various real estate topics on behalf of Homes4Sale-Durham.com which provides professional real estate services. Visit the site for more details about the Durham region real estate market and to search for Pickering real estate as well as surrounding areas.